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Hop Take

Hop Take

A weekly column about the business and culture of American beer by two-time James Beard award-winning beer journalist Dave Infante.

Molson Coors’ Busch-League Super Bowl Move
Molson Coors’ Busch-League Super Bowl Move
How Fireball Became a Top-50 Beer Brand (Yes, Fireball) (Yes, Beer)
How Fireball Became a Top-50 Beer Brand (Yes, Fireball) (Yes, Beer)
Craft Brewers Can’t Beat Dry January. Join It (or at Least, Stop Complaining)
Craft Brewers Can’t Beat Dry January. Join It (or at Least, Stop Complaining)
The Year Beer Bounced Back (Sort Of)
The Year Beer Bounced Back (Sort Of)
The Beer Industry’s Biggest Lawsuit Is Also Its Funniest
The Beer Industry’s Biggest Lawsuit Is Also Its Funniest
The Culture War Has Come to Craft Brewing. Time to Pick a Side.
The Culture War Has Come to Craft Brewing. Time to Pick a Side.
AI Shocks Readers With Revelation in ‘Hop Take’ Column: ‘I Wrote This Article!’
AI Shocks Readers With Revelation in ‘Hop Take’ Column: ‘I Wrote This Article!’
With ‘Yellowstone’ Tie-In, Coors Banquet Is Winning the West
With ‘Yellowstone’ Tie-In, Coors Banquet Is Winning the West
Struggling Stateside, the Craft Beer Bar Is Alive and Well in Italy
Struggling Stateside, the Craft Beer Bar Is Alive and Well in Italy
Have You Ever Seen a Craft Brewery… on WEED?!
Have You Ever Seen a Craft Brewery… on WEED?!
For Pioneers, Craft Beer’s Non-Beer Future Is Non-Negotiable
For Pioneers, Craft Beer’s Non-Beer Future Is Non-Negotiable
Confessions of a Former ‘Candy and Beer’ Pairer
Confessions of a Former ‘Candy and Beer’ Pairer
Big Beer Zeroes In on Non-Alc. Here’s What They’re Driving At
Big Beer Zeroes In on Non-Alc. Here’s What They’re Driving At
Craft Beer Has Grown Up, Someone Tell the Asshats
Craft Beer Has Grown Up, Someone Tell the Asshats
Topo Chico ‘Spirited’ Is a Bet You’re a Rube (And It Just Might Pay Off)
Topo Chico ‘Spirited’ Is a Bet You’re a Rube (And It Just Might Pay Off)
Non-Alcoholic Craft Beer Has an Allbirds Problem
Non-Alcoholic Craft Beer Has an Allbirds Problem
All Craft Breweries Are Instagram Traps Until Proven Otherwise
All Craft Breweries Are Instagram Traps Until Proven Otherwise
Reintroducing Hop Take, the Only and Therefore Best Beer Column on the Internet
Reintroducing Hop Take, the Only and Therefore Best Beer Column on the Internet
Hop Take: Goose Island Bourbon County Stout Is Maturing (2021)
Hop Take: Goose Island Bourbon County Stout Is Maturing (2021)
Hop Take: Bell’s Brewery Sells to Kirin-Owned Lion, Becomes Japanese-Australian-American Beer Company
Hop Take: Bell’s Brewery Sells to Kirin-Owned Lion, Becomes Japanese-Australian-American Beer Company
Hop Take: We Drank Less This Summer Than in 2020 — but More Than in 2019
Hop Take: We Drank Less This Summer Than in 2020 — but More Than in 2019
Hop Take: Constellation Seeks New Agency for Modelo, America’s Fastest-Growing Beer
Hop Take: Constellation Seeks New Agency for Modelo, America’s Fastest-Growing Beer
Hop Take: Molson Coors Is Quadrupling Down on Hard Seltzer, RTDs
Hop Take: Molson Coors Is Quadrupling Down on Hard Seltzer, RTDs
Hop Take: Career-Focused DEI Initiatives Promise Long-Term Impact for Craft Beer BIPOC
Hop Take: Career-Focused DEI Initiatives Promise Long-Term Impact for Craft Beer BIPOC
Hop Take: Beer Industry Faces Taproom Closures, Layoffs, and Uncertain Future
Hop Take: Beer Industry Faces Taproom Closures, Layoffs, and Uncertain Future
Hop Take: As Untappd and BeerAdvocate Join Forces, Beer Review Culture Steps Firmly Into Its Next Generation
Hop Take: As Untappd and BeerAdvocate Join Forces, Beer Review Culture Steps Firmly Into Its Next Generation
Hop Take: Firestone Walker’s Sales Are Surging Because of a Beer You May Never Have
Hop Take: Firestone Walker’s Sales Are Surging Because of a Beer You May Never Have
Hop Take: From Twitter to Trillium, #IAmCraftBeer Empowers  Beer Community Members
Hop Take: From Twitter to Trillium, #IAmCraftBeer Empowers Beer Community Members
Hop Take: Super Bowl Draft Beer Sales Declined as ABI Dominated Air Time
Hop Take: Super Bowl Draft Beer Sales Declined as ABI Dominated Air Time
Hop Take: We Paid More for Less Beer in 2019
Hop Take: We Paid More for Less Beer in 2019
Hop Take: Beer and Hard Seltzer Sales Show Promise for 2020 (but Mostly Hard Seltzer)
Hop Take: Beer and Hard Seltzer Sales Show Promise for 2020 (but Mostly Hard Seltzer)
Hop Take: Dry January Is Bad for Beer, but NA Beer Is Getting Better
Hop Take: Dry January Is Bad for Beer, but NA Beer Is Getting Better
Hop Take: The U.S. Senate Should Pass CBMTRA Extension ASAP
Hop Take: The U.S. Senate Should Pass CBMTRA Extension ASAP
Hop Take: To Sustain Craft Beer Growth, Brewers Must Diversify People, Not Products
Hop Take: To Sustain Craft Beer Growth, Brewers Must Diversify People, Not Products
Hop Take: Ballast Point’s Ship Is Sinking. Will Kings & Convicts Save It?
Hop Take: Ballast Point’s Ship Is Sinking. Will Kings & Convicts Save It?
Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable
Hop Take: For National Craft Breweries Like New Belgium, Independence Is Not Sustainable
Hop Take: 10 Barrel to Sell Its Headquarters, and Possibly Its Soul
Hop Take: 10 Barrel to Sell Its Headquarters, and Possibly Its Soul
Hop Take: Russian River Relaunches ‘Sonoma Pride’ for Kincade Fire Efforts
Hop Take: Russian River Relaunches ‘Sonoma Pride’ for Kincade Fire Efforts
Hop Take: Molson Coors Is Moving, Cutting 400+ Jobs, Says Its Beers Are the ‘Greatest’
Hop Take: Molson Coors Is Moving, Cutting 400+ Jobs, Says Its Beers Are the ‘Greatest’
Hop Take: MillerCoors Shames Social Media Users With New Ad Campaign
Hop Take: MillerCoors Shames Social Media Users With New Ad Campaign
Hop Take: We May Be Drinking Less Beer, but We’re Spending (and Caring!) More
Hop Take: We May Be Drinking Less Beer, but We’re Spending (and Caring!) More
Hop Take: The Great American Beer Festival Gets Mixed Reviews
Hop Take: The Great American Beer Festival Gets Mixed Reviews
Hop Take: Spiked Seltzer Is Officially Sporty
Hop Take: Spiked Seltzer Is Officially Sporty
Hop Take: There Could be 9,000 Breweries in the U.S. by 2021
Hop Take: There Could be 9,000 Breweries in the U.S. by 2021
Hop Take: Florida Breweries’ Hurricane Dorian Efforts Show Beer’s Good and Bad Sides
Hop Take: Florida Breweries’ Hurricane Dorian Efforts Show Beer’s Good and Bad Sides
Hop Take: Anheuser-Busch Drops $20 Million to Not Buy a Brewery
Hop Take: Anheuser-Busch Drops $20 Million to Not Buy a Brewery
Hop Take: Canned Cocktails Are Happening Because Cans Are Everything
Hop Take: Canned Cocktails Are Happening Because Cans Are Everything
Hop Take: Hard Seltzer Category Goes Loko
Hop Take: Hard Seltzer Category Goes Loko
Hop Take: ABI Acquires ‘Fastest-Growing Regional Craft Brewery’ in the U.S.
Hop Take: ABI Acquires ‘Fastest-Growing Regional Craft Brewery’ in the U.S.
Hop Take: Beer Sales Are Up, but It’s Because of White Claw
Hop Take: Beer Sales Are Up, but It’s Because of White Claw
Hop Take: Molson Coors Acquires U.K. Brewery, and Investors Are Not Happy
Hop Take: Molson Coors Acquires U.K. Brewery, and Investors Are Not Happy
Hop Take: White Claw Rips Into Craft Beer Sales
Hop Take: White Claw Rips Into Craft Beer Sales
Hop Take: Big Beer’s Big Messages Are Ever So Retrograde
Hop Take: Big Beer’s Big Messages Are Ever So Retrograde
Hop Take: We’re Drinking Less and Paying Less for Beer, Because Millennials (And Gen Z!)
Hop Take: We’re Drinking Less and Paying Less for Beer, Because Millennials (And Gen Z!)
Hop Take: Is Spiked Seltzer the New IPA?
Hop Take: Is Spiked Seltzer the New IPA?
Hop Take: Why Aren’t America’s Top 50 Craft Breweries Growing? It’s Complicated.
Hop Take: Why Aren’t America’s Top 50 Craft Breweries Growing? It’s Complicated.
Hop Take: Molson Coors Simultaneously Promotes Sustainability, Cheers on Global Warming
Hop Take: Molson Coors Simultaneously Promotes Sustainability, Cheers on Global Warming
Hop Take: Sierra Nevada ‘Resilience IPA’ Brews Up Drama
Hop Take: Sierra Nevada ‘Resilience IPA’ Brews Up Drama
Hop Take: It’s BrewDog Against the World, Round XLVII
Hop Take: It’s BrewDog Against the World, Round XLVII
Hop Take: We Talked to Jim Koch and Sam Calagione About the Merger
Hop Take: We Talked to Jim Koch and Sam Calagione About the Merger
Hop Take: Michelob Ultra Is Giving Miller Lite and Bud Heavy a Run for Their Money
Hop Take: Michelob Ultra Is Giving Miller Lite and Bud Heavy a Run for Their Money
Hop Take: The Craft Beer Cellar Dispute Is Complicated
Hop Take: The Craft Beer Cellar Dispute Is Complicated
Hop Take: Craft Beer Pioneer Blames Bankruptcy on Pumpkin Beer
Hop Take: Craft Beer Pioneer Blames Bankruptcy on Pumpkin Beer
Hop Take: Constellation Closes Ballast Point Locations, Regrets Buying It for $1 Billion
Hop Take: Constellation Closes Ballast Point Locations, Regrets Buying It for $1 Billion
Hop Take: Another Top 50 Craft Brewery Sells to Deep-Pocketed Investors
Hop Take: Another Top 50 Craft Brewery Sells to Deep-Pocketed Investors
Hop Take: The Latest Craft Beer Growth Isn’t Staggering, It’s Sustainable
Hop Take: The Latest Craft Beer Growth Isn’t Staggering, It’s Sustainable
Hop Take: The Beer Industry Is Hit (Hard) by Aluminum Tariffs
Hop Take: The Beer Industry Is Hit (Hard) by Aluminum Tariffs
Hop Take: Big Beer’s Latest Target Is Health-Conscious, Self-Conscious Women
Hop Take: Big Beer’s Latest Target Is Health-Conscious, Self-Conscious Women
Hop Take: Founders Lashes Out in New Statement on Racism Lawsuit
Hop Take: Founders Lashes Out in New Statement on Racism Lawsuit
Hop Take: The Beer Industry Grapples With Racism, Again
Hop Take: The Beer Industry Grapples With Racism, Again
Hop Take: Boston Beer Is Big Beer
Hop Take: Boston Beer Is Big Beer
Hop Take: The Beer Industry Just Got a Wake-Up Call. It’s Time to Get to Work.
Hop Take: The Beer Industry Just Got a Wake-Up Call. It’s Time to Get to Work.
Hop Take: Beer Industry Misogyny Is No Joke
Hop Take: Beer Industry Misogyny Is No Joke
Hop Take: The Sticky Truth About Bud Light, Miller Lite, and Corn Syrup
Hop Take: The Sticky Truth About Bud Light, Miller Lite, and Corn Syrup
Hop Take: Hard Seltzer Is Coming for Your Beer
Hop Take: Hard Seltzer Is Coming for Your Beer
Hop Take: Craft Cans Are Popping, but We Need Quality Control
Hop Take: Craft Cans Are Popping, but We Need Quality Control
Hop Take: We Need to Talk About Beer Diversity Differently
Hop Take: We Need to Talk About Beer Diversity Differently
Hop Take: Big Beer’s Next Move Is Booze-Free, and It’s Working.
Hop Take: Big Beer’s Next Move Is Booze-Free, and It’s Working.
Hop Take: Flagship Beers Are Failing Because Consumers Get Bored Quickly
Hop Take: Flagship Beers Are Failing Because Consumers Get Bored Quickly
Hop Take: Trump’s Government Shutdown Could Delay Beer Releases
Hop Take: Trump’s Government Shutdown Could Delay Beer Releases
Hop Take: Coors Light Wants to Remind You That It’s Cold
Hop Take: Coors Light Wants to Remind You That It’s Cold
Hop Take: Sparkling Canned Cocktails Are Buzzing (Sorry, Beer)
Hop Take: Sparkling Canned Cocktails Are Buzzing (Sorry, Beer)
Hop Take: Why Are Craft Beer Release Calendars Still a Thing?
Hop Take: Why Are Craft Beer Release Calendars Still a Thing?
Hop Take: The Trillium Controversy Shows Us What’s Broken in Craft Beer
Hop Take: The Trillium Controversy Shows Us What’s Broken in Craft Beer
Hop Take: Calm Down Everyone, Craft Beer Prices Aren’t Spiking
Hop Take: Calm Down Everyone, Craft Beer Prices Aren’t Spiking
Hop Take: Heineken Heads to China, the World’s Largest Beer Market
Hop Take: Heineken Heads to China, the World’s Largest Beer Market
Hop Take: Stop Changing the Definition of Craft Brewer
Hop Take: Stop Changing the Definition of Craft Brewer
Hop Take: Men’s Rights Activist Tries, Fails to Squash Female-Led Brewery
Hop Take: Men’s Rights Activist Tries, Fails to Squash Female-Led Brewery
Hop Take: All About Beer Is Dying, May Already Be Dead
Hop Take: All About Beer Is Dying, May Already Be Dead
Hop Take: Founders Under Fire for Alleged Racism, Homophobia
Hop Take: Founders Under Fire for Alleged Racism, Homophobia
Hop Take: Lagunitas Cuts 100 Employees, Starts Brewing Newcastle Brown Ale
Hop Take: Lagunitas Cuts 100 Employees, Starts Brewing Newcastle Brown Ale
Hop Take: The Smartest Small Brewers Are Finally Figuring Out Distribution
Hop Take: The Smartest Small Brewers Are Finally Figuring Out Distribution
Hop Take: Brewery Closings Are Not a Bad Thing. They’re a Mark of a Healthy Beer Industry.
Hop Take: Brewery Closings Are Not a Bad Thing. They’re a Mark of a Healthy Beer Industry.
Hop Take: Craft Beer Needs to Be More Like Wine, and Vice Versa
Hop Take: Craft Beer Needs to Be More Like Wine, and Vice Versa
Hop Take: MillerCoors Cuts 200 Employees, Cracks Open a Coors Light
Hop Take: MillerCoors Cuts 200 Employees, Cracks Open a Coors Light
Hop Take: Craft Beer Is Getting Cheaper, and That’s a Good Thing
Hop Take: Craft Beer Is Getting Cheaper, and That’s a Good Thing
Hop Take: Big Beer Lights Up, Cuts Deep
Hop Take: Big Beer Lights Up, Cuts Deep
Hop Take: America’s Largest Craft Brewer Is… Anheuser-Busch? Seriously?
Hop Take: America’s Largest Craft Brewer Is… Anheuser-Busch? Seriously?
Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months
Hop Take: MillerCoors Tries, Fails, Gives Up on Brewing ‘Beer For Millennials’ in Only 6 Months
Hop Take: Big Breweries Are Turning To Everything But Beer To Keep Growing
Hop Take: Big Breweries Are Turning To Everything But Beer To Keep Growing
Hop Take: Molson Coors Hereby Vows to Save the World
Hop Take: Molson Coors Hereby Vows to Save the World
Hop Take: The Brewers Association Hates Big Beer but Loves Big Business
Hop Take: The Brewers Association Hates Big Beer but Loves Big Business
Heineken Scoops Up Beavertown Brewery Stake for Big Bucks, NBD
Heineken Scoops Up Beavertown Brewery Stake for Big Bucks, NBD
Hop Take: The Winner of the World Cup Is… Anheuser-Busch InBev
Hop Take: The Winner of the World Cup Is… Anheuser-Busch InBev
Hop Take: Big Beer Swallows Kombucha
Hop Take: Big Beer Swallows Kombucha
Hop Take: Mikkeller vs. Evil Twin Feud Goes Nuclear on Twitter, Facebook, & Untappd
Hop Take: Mikkeller vs. Evil Twin Feud Goes Nuclear on Twitter, Facebook, & Untappd
Hop Take: Craft Beer Needs to Start Thinking Globally
Hop Take: Craft Beer Needs to Start Thinking Globally
Hop Take: AB InBev Is Taking Over Beer in Africa, Too
Hop Take: AB InBev Is Taking Over Beer in Africa, Too
Hop Take: Craft Beer Wants You All to Itself
Hop Take: Craft Beer Wants You All to Itself
Hop Take: FDA Calorie Counters Can’t Stop, Won’t Stop Craft Beer
Hop Take: FDA Calorie Counters Can’t Stop, Won’t Stop Craft Beer
Hop Take: Are Mexican-Style Craft Lagers Exploitative?
Hop Take: Are Mexican-Style Craft Lagers Exploitative?
Hop Take: It’s About Time Craft Beer Focused on Diversity
Hop Take: It’s About Time Craft Beer Focused on Diversity
Hop Take: AB In Bev Is Going Green, So That’s Something
Hop Take: AB In Bev Is Going Green, So That’s Something
Hop Take: Baseball (and America) Deserve Better Craft Beer
Hop Take: Baseball (and America) Deserve Better Craft Beer
Hop Take: American Craft Beer Thrives, Struggles at Home
Hop Take: American Craft Beer Thrives, Struggles at Home
Hop Take: Brewers Association Touts Growth As Craft Pioneers Shutter
Hop Take: Brewers Association Touts Growth As Craft Pioneers Shutter
Hop Take: NEIPAs Get Their Due, and Reddit Has a Day
Hop Take: NEIPAs Get Their Due, and Reddit Has a Day
Hop Take: Craft’s Next Big Trend Is Bright, Light, and Maybe Not for You
Hop Take: Craft’s Next Big Trend Is Bright, Light, and Maybe Not for You
Hop Take: The Beer Industry Is Still Sexist, but All Brewers Are Not Misogynists
Hop Take: The Beer Industry Is Still Sexist, but All Brewers Are Not Misogynists
Hop Take: The Biggest Challenge Facing Craft Breweries Is Increasingly Other Craft Breweries
Hop Take: The Biggest Challenge Facing Craft Breweries Is Increasingly Other Craft Breweries
AB InBev’s Beer Publication Shutters, Because Media Is Messy
AB InBev’s Beer Publication Shutters, Because Media Is Messy
Hop Take: Craft Beer Sues Big Beer, Craft Wine Wants in on the Drama
Hop Take: Craft Beer Sues Big Beer, Craft Wine Wants in on the Drama
Hop Take: Craft Breweries Are Fighting With AB InBev Over Disaster Relief Because of Course They Are
Hop Take: Craft Breweries Are Fighting With AB InBev Over Disaster Relief Because of Course They Are
Hop Take: Beer Losing Market Share, Hops Losing Homes, Ballast Point Winning Life
Hop Take: Beer Losing Market Share, Hops Losing Homes, Ballast Point Winning Life
Hop Take: Did Millennials Kill the King of Beers?
Hop Take: Did Millennials Kill the King of Beers?
Hop Take: We’re Spending More on Beer, but Drinking Less of It
Hop Take: We’re Spending More on Beer, but Drinking Less of It
Bye, Bud: Samuel Adams is Now the Official Beer of the Red Sox
Bye, Bud: Samuel Adams is Now the Official Beer of the Red Sox
Chain Restaurants Are Now Removing Macro Beer From Their Taps
Chain Restaurants Are Now Removing Macro Beer From Their Taps
AB InBev Teamed Up with Portland, Oregon to Fight a Craft Brewery
AB InBev Teamed Up with Portland, Oregon to Fight a Craft Brewery
Beer Is an Important Part of a Balanced Diet
Beer Is an Important Part of a Balanced Diet
Miller Lite Trumps Bud Light in a Taste Test in St. Louis, of All Places
Miller Lite Trumps Bud Light in a Taste Test in St. Louis, of All Places
Hop Take: Barrel-Aged Beer Is About to Get Cheaper, But Also Worse
Hop Take: Barrel-Aged Beer Is About to Get Cheaper, But Also Worse
Hop Take: Craft Brewery Lawsuits Are Bringing Craft Down
Hop Take: Craft Brewery Lawsuits Are Bringing Craft Down
Hop Take: Breweries Offer Disaster Relief Where the Federal Government Left Off
Hop Take: Breweries Offer Disaster Relief Where the Federal Government Left Off
Could Cult Yeasts Become the New Hops?
Could Cult Yeasts Become the New Hops?
Heineken Is Selling Sex, But It’s Not What You Think
Heineken Is Selling Sex, But It’s Not What You Think
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